Software copywriting isn’t simple
Need a software copywriter who gets the details right?
A good software copywriter is the key to getting users to pay attention and to understand the new features your dev team have just finessed. Market communication is hard. Skilled suppliers make it easier. Including your writers. Spot on copywriting doesn’t just happen: it takes skill and experience.
So, call on an experienced Brisbane-based technical and software copywriter. For help in creating written content for all types of digital and printed media campaigns and marketing collateral, contact Search And Site Authoring today.
At Search and Site Authoring, we’re Brisbane-based copywriters who are systematic, accurate and reliable. If it’s a technical topic, we like it. We’re here to help you succeed with polished and professional copy that accurately captures what you have developed and pitches it to give the audience what you need them to know.
Why does having a software copywriter matter?
When your competitive advantage is your technical capability – that is, your knowledge leadership translated into a real-world solution – you need your marketing and customer-education material to capture that fact.
Yes, your messaging must be engaging if people are even going to read it, but if the content is technically inaccurate then that engagement doesn’t count. Systems, hardware, businesses and customer goodwill are on the line. Good software copywriting ensures your solution puts its best foot forward when it steps into the market.
So, how does it work?
1.
1. We’ll meet with you to discuss your marketing and how copywriting could play a part: reports, articles, blogs, white papers, documentation, etc.
2. We supply a proposal based on your needs, projects and timelines
3.We access the source materials and we interview your subject matter experts
4. Your material gets written
5. You revise, we correct
6. You sign off, we publish
7. Done!
Need a software copywriter in Brisbane?
A good software copywriter will find the right answers
Copywriting is part of the foundation of any successful marketing campaign. We help you figure out what to say and whom to say it. We’re the ones who make sure your message:
- Suits your audience
- Hooks your audience
- Gets your audience moving.
But don’t take our word for it. Here’s what others are saying about Search And Site Authoring:
“Martin is the most professional copywriter I have ever had the pleasure to work with.” Sharney Ryan, owner Mash Media Marketing
“If you've written a draft, get prepared for a lot of red ink that denotes changes - all of them to the betterment of your end product!” Vincent Kelly, Business Development with Solarenergyvictoria.com.au
“Such a professional approach... Impeccable attention to detail.” Anna Pearce, Copywriter, Creative Visionary, Personal Trainer
“So many creative people who come into projects are dragged off-task into the left field. Martin doesn't do that. He just takes the brief and does it how it should be done.” Nick Dorogavtsev, Business Cash Flow Consultant
Who exactly are we anyway?
Search and Site Authoring is led by Managing Editor Martin Rusis. His 15 years of experience in business, industrial and technical copywriting is backed by a handpicked local team of writers, web developers, graphic designers, copy editors and proofreaders.
Combined, the Search And Site Authoring team covers every facet of copy production – print and digital. Engineering, scientific and mathematical concepts – we like them. Technical jargon, precise specifications and engineering terminology – our specialty.
Our fields of expertise beyond software copywriting:
Professional services and financial practices
Allied health and medical
Technical and engineering
Machinery and construction.
With a hands-on approach to strategic copywriting plus the capacity to drive and develop marketing meetings in person, Search and Site Authoring are Brisbane-based copywriting leaders.
We help you get the most out of your copy
When it’s important your whitepaper has every technicality and specification spot on …
When you just aren’t sure if your brochure has the right vibe …
When you want someone to take a really close look at your documentation …
If that sounds like you, contact Search And Site Authoring. We’ll understand what you want. We’ll build a brief. And then we’ll nail it.
We’re not here to bill for endless rounds of revisions. We’re here to hit the bullseye – first time, every time.
Software copywriting ensures you send the right message in the right way
You know your business. We know writing. So, when you need to be certain, find confidence in Search And Site Authoring.
Contact us today. Tell us a little about your copy editing concerns. It’s one quick, simple and zero-obligation step to boosting your business.
Brisbane-based copywriting confidence is an email away