By Martin Rusis, Managing Editor When you engage a financial copywriter to write website messaging for your target customers, something is going to happen that will feel wrong. Prepare to feel like they’re leaving out half the story. Why? Because their job is to connect you...
As a financial planner or accountant, a large part of your role is to educate and advise your clients on the functions and technicalities of the financial vehicle you're building for them. Clients need some level of working knowledge to be able to give you...
Do you work in the financial industry in Brisbane? Do you find yourself having to explain complicated products, services, concepts and terminology to your clients? The onus is on you to overcome the communication barrier. To do so, you must break down the key themes...
When you’re writing website content, the About Us page is one of the trickiest pieces. And it’s an important one to get right. It sums up why your site exists and frames the whole reason your value prop has probity. That is, the About Us...
Writing a good basic Case Study is not as hard as you think. And Case Studies are powerful pieces of communication and marketing collateral. Being able to write your own Case Studies is worth your while. While it might not be Pulitzer Prize-worthy, if you...
Writing a good basic homepage isn’t hard. But it is important. Maybe you’re writing a homepage for your own business, or your boss has tasked you with revising your company’s digital front door or perhaps you’re already a copywriter and looking for a refresher -...
Writing a basic business blog post isn’t hard. Even if you are a middling writer, time-poor business person or someone who finds a blank page confronting, this how-to guide will make things easier. By giving you a tried and true structure to follow, your basic...
It’s 4pm, Friday, November 2, 2018, and, like every Friday afternoon, Geraint “Gee” Holmes-Clarke is switching off the espresso machine in his cafe in the inner-Brisbane suburb of Albion. This, however, is the last time he’ll do it. With the click of that switch, GB’s -...
Who has the time to read every worthy book on business, self-development, psychology or whatever? There are thousands of titles out there with at least one gem of wisdom in each, but no one can gets through them all.So, like with sport, if you can't...
If your boss catches you on a social network while you're at your desk, at least let it be LinkedIn - perhaps the only work-appropriate social platform (your boss, however, might think you're looking for a new gig). Whatever you're doing on "business Facebook" - reading...