Brisbane copywriters who put your ideas into words for you

19 May Brisbane copywriters who put your ideas into words for you

• You know so much about your field.
• You know so much stuff your customers would be interested in.
• You know so much stuff that your staff ought to know.

That’s great. What’s not so great? You just don’t have the training, time, and bandwidth to write all this stuff down. Can’t someone else do it? Yes. Search And Site Authoring can.

How? With a  “Brilliant Braindump” – your ideas, our writing. We’re your journalist on demand.

What is a Brilliant Braindump? 

The idea is simple, you choose the topic, you start talking, we take it down and steer the interview – then we turn the transcript into a professional quality article. An article you “wrote” … just with a little help. 

See, being able to turn your knowledge and ideas into written words is important. But it’s not easy. You have to be able to articulate your thoughts clearly and concisely. If you can do it, it’s a valuable skill. If you can’t, you either don’t write, or you get help.

And, often, the hardest part of writing is knowing where to start. You have so much knowledge in your field that every topic is interconnected in your head. So much so, that singling out one topic, encapsulating it, exploring its most important bit and then bringing that to a useful close doesn’t feel like writing. Instead, it feels like opening up can upon can of worms. With a Brilliant Braindump, you don’t have to worry about that.

Why words matter

It’s important to turn ideas into words because words are the most durable “vector” for information. Words are the fundamental way concepts are applied to data to turn it into information that means something. (Data here being signals that are recorded but do not have meaning.) The way the written word encodes the content of mind is faster, more convenient and more enduring than virtually any other form of communication.

Indeed, writing often comes before any other kind of communication – even if that’s the back-of-the-napkin notes. But here we’re talking about business writing – blogging, articles, white papers and case studies. You know everything that you could put in, you know that there are good stories to tell about your business, but you simply can’t get around to personally sitting down to figure out how to write it all down.

Writing is like running: everyone can do it … a bit

In some ways, writing is like running: everyone can do it, but only a few people go to the Olympics for it. Unlike running, which is an objective thing – how far or how fast – writing is subjective. The inexperienced or unpractised writer can’t tell if they are doing worse than someone who knows how to take a subject, then give it a verb and an object, and end up with a clear and complete sentence.

Getting the info out and turning it into knowledge

Make no mistake, there is information in your head for several commercially viable books worth of writing. Further, the knowledge of how to apply that info – wisdom, in other words – is worth a lot of money. Money you can get even when you’re not using your  knowledge live and on the job itself, i.e. when it is written down and communicating your message to people without you needing to talk it out. When it is written.

But first, you have to get it out of your head. And to do that takes words. Unless you are video blogging off the cuff or giving extemporaneous lectures, those words have to be written down. And those words must be written down in such a way that they are relevant, readable, understandable and meaningful for someone who doesn’t have as much contextual supporting knowledge as you do.

Sounds hard? It kind of is. It’s a chore that many business people know they need to do, but which they feel guiltily prepared to postpone indefinitely. They cry: Can’t someone else do it?

And yes, someone else can do it: if you’re in Brisbane, we’re copywriters who can!

Untangling your knowledge into an article  

Your precise problem: you have all this info stuck in your head and you have no way to untangle it and write it down. Our response: something we were going to call “show up and throw up”, but that’s a little coarse, so we dubbed it “Brilliant Braindump”.

It’s as simple as this:

• Contact us with a topic you want to turn into an article.
• We do the rest.

The ideas you can get turned into articles?

There are tried, tested and straightforward ways to write articles for each of those. In fact, there are ways to write articles around pretty much any idea. All you need is experience, training, time and a template. Hey! We have all of those.

So, when you have an idea and you just wish “someone else” could turn it into something for your market, your customers or your staff to read, know and understand, then remember that Search And Site Authoring can do it for you. And make it easy.

The ideas that we can use for a Brilliant Braindump could be as simple or as vague as:

• I want people to understand the difference between X and Y.
• There’s a couple things my clients need to know about the latest market moves.
•  We’re introducing a new product line and my staff need reference material
• There are a couple of things we do differently from our competitors.
• We just did a really big job and the clients loved us: I want to tell that story in depth.

Call us (or email me: martin@searchandsite.com.au), talk our ears off, answer a few questions and watch as professional articles just appear on your website, in your blog or as items in your newsletter. All to spread the good word.