Copywriting is essential for any business wanting to make clients’ aware of their services and products. In the software industry, however, writing about what you do in a way that actually connects with your audience can be a difficult task. Software is such a complex...
You know so much about your field.You know so much stuff your customers would be interested in.You know so much stuff that your staff ought to know. That’s great. What’s not so great? You just don’t have the training, time, and bandwidth to write all this...
You’re a business owner. Or, you’re a marketing manager. Or, you’re a web developer. Whoever you are, you need the copywriting in your marketing campaigns to work. You need it to connect with the target. You need the readers to accept it. Really, you need...
Legal copywriting can be a difficult field. This is mostly because of the complexity of reinterpreting legal content for non-lawyers, but it can also just be the result of a lack of professional content writing experience. The difference in format between specific and detailed legislation and...
Legal copywriting can be a difficult and tedious task. It takes time to turn cases and statutes into paragraphs and bullet points. And when your website’s content doesn’t immediately grab your reader, it’s all too easy for them to walk away bored, without the answers...
Software copywriting is something different in the marketing communications game. Now, fair enough, everyone can write in the same way that everyone can dance. Pretty much anyone can gyrate to a beat and everyone knows which end of the pen the ink comes out. However,...
Why meet your proofreader face-to-face? Surely, proofreading is just an abstract technical skill. Surely, it’s just hunting errors, fixing punctuation and making sure the page numbers commence at 1 and proceed in the conventional manner. Surely, English is interchangeable worldwide and finding a proficient practitioner...
You’re in Brisbane. You’re an SME. You have outsourced the writing of a brochure. You have ordered a print run of 5000 copies. You let an overseas proofreader check it over. They do the work. They confirm the sales messages have no typos or grammatical...
Did you know a copy editor and proofreader are two different things? As a business owner, the distinction may not seem important to you – but it is! As Brisbane-based copy experts, we at Search And Site Authoring are going to take a little time...
Clients are finicky about where they spend their money. When it comes to how your business presents itself, then, it’s imperative that you put your best foot forward. Copy is often the vehicle via which you make first contact with prospective clients so it’s essential...